Description of the Target Audience
The target audience is a group of people who like to travel, experience the outdoors, fishing, history, and a good game of golf.
Two Personas
Persona 1: The outdoors loving, small town enjoying, hiker. A person who loves to be in the sun and experience what life has to offer.
Persona 2: The professional and novice historian / genealogist. A person who loves to travel and stand in the places where history was made.
Five Listed Scenarios
Scenario 1: Gayle is a 72 year old woman from Texas with a lot of spunk. She enjoys spending her retirement visiting cemeteries and historical sites. She used Weatherlicious to identify things to see around Preston, ID and for the weather outlook.
Scenario 2: Devon and Mike are scratch golfers who are taking their summer off from BYUi to hit the courses around Bear Lake. They plan to use Weatherlicious to track the best days to be on the driving range of out on the golf courses.
Scenario 3: Abby loves to be in the sun. She and her husband bought a pontoon boat a number of years ago and love spending an afternoon on the water. One of their favorite destinations is Bear Lake - they use Weatherlicious to pick the best day.
Scenario 4: Jonathan is 40 years old and works as an accountant at a tech company in Utah. When he was younger he competed with his brothers in various rodeos. He uses Weatherlicious to check the weather when he goes to Preston for the Rodeo.
Scenario 5: Mark relies on Weatherlicious to plan his annual fishing trips with his son Ashton. They live in Rexburg but travel out to Bear Lake where Mark spent the majority of his childhood swimming, fishing, exploring, and kissing girls.